The whole toolkit, at the small end
Programming, nutrition, progress tracking, billing and an app in your own branding — for $99 a month.
The problem with software at your size
Everything is either built for a 500-member gym and priced accordingly, or it’s a scheduling app with a payments bolt-on.
So you end up with four tools that don’t talk to each other: something for programming, something for nutrition, a spreadsheet for progress, and a payment link.
Each cheap. Together, expensive — and the admin between them is unpaid time.
What $99 gets you
Not a starter tier. The whole product.
Programming
A plan builder, 2.9K+ movements with cues, faults and progressions, your own custom movements, and AI drafting a first version if you want it.
Nutrition
Clients log by photo, voice or text against 11K+ verified foods. No food diaries to read, no macros to calculate by hand.
Progress
Benchmarks tracked over time, body composition, scans read straight in, progress photos.
An app in your branding
Your logo, your colours. On iPhone, Android and the web.
Billing
Direct debit and cards, and we take no cut of what your clients pay you.
PATO
Your clients get a companion between sessions, and you get one that answers questions about your practice.
The part that changes your week
You see a client an hour a week. What happens in the other 167 is what determines their results, and it’s the part you can’t bill for.
It logs their food
No food diaries left for you to read at the end of the week.
It answers questions at 9pm
The moment they’re actually deciding what to eat or whether to train.
It notices when they’ve gone quiet
And gives you the record when they next walk in.
Hold more clients without working more hours
The only lever that actually grows a one-person practice.
You decide how much clients do themselves
Plan generation is a switch.
Off — you write everything
PATO handles logging, tracking and nudging. Your programming stays your product.
On — clients can generate their own
Useful for a lower-priced tier alongside your one-to-one work.
Two business models, one subscription
Switch it per client, not per plan.
- Hatching — up to 100 clients
- $99/mo
- Classes add-on
- +$49/mo
- Total
- $148/mo
At 40 clients that’s under $2.50 a client a month, with no commission on anything they pay you. Add Classes only if you run small groups — nothing else is required, and no feature is locked behind a bigger plan.
Questions coaches ask
No. Same product as the $499 plan, sized for fewer members.
No. Independent coaches, small studios and rehab practices all run on it.
Yes, and turn AI generation off entirely if you’d rather.
You move up a plan. Nothing gets cut off and nothing stops working.
Yes — direct debit or card, and we take no percentage.
The whole toolkit, at the small end
Fourteen days with everything switched on, no card. Run it beside what you use now and see which one your clients actually open.
14 days · No card · Cancel any time
PATOPass
